If you want to master the art of your business, this book will start you on the journey. Â Although this particular edition is written as a literal translation for the sake of war, there is a business equivalent to every aspect of this book. Â There are editions that are specific to business; but unfortunately, many of them don’t cover all the aspects that this edition covers. Â I suggest reading this edition and make the comparison to business for yourself.
Why is this book so important? Â There are many reasons, but let me try to keep this simple. Â On a broad scale, it truly helps the entrepreneur understand the interconnected nature of a business and/or strategic plan. Â Running a business is not just about producing products and services, marketing, and selling. Â It is also about understanding the competition, customers, and relationships. Â It is properly deploying resources and properly positioning the business in the market. Â Understanding all of the factors surrounding one’s business will ensure success. Â This book helps to pull all of these factors together.
The Master General is one who can win a war without taking a single life. – Sun Tzu
Have you done a SWOT Analysis for your business? Â Do you know your strengths, weaknesses, opportunities, and threats? Â If you don’t this book may help you understand why you should. Â I have found this process to be extremely enlightening and has benefited me for years. Â In many ways, the Art of War shares a similar approach but challenges you to consider other aspects of your business that may not seem apparent on the surface. Â After reading this book, it will have you reassessing everything from relationships to the timing of launching new products.
I absolutely recommend this book. Â Please read and ask questions. Â We would love to have an open discussion on this.Â
